Capturing Unobserved Correlated Effects in Diffusion in Large Virtual Networks.


Social networks and social capital are generally considered to be important variables in explaining the diffusion of behavior. However, it is contested whether the actual social connections, cultural discourse, or individual preferences determine this diffusion. Using discrete choice analysis applied to longitudinal Twitter data, we are able to distinguish between social network influence on one hand and cultural discourse and individual preferences on the other hand.

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